Pop-up ads experienced a remarkable surge in the late 1990s and early 2000s, initially offering a seemingly simple way for marketers to reach a wide audience. Driven by their immediate visibility, these intrusive displays became ubiquitous across the internet , generating substantial revenue for publishers and advertisers . However, user annoyance

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Banner ads remain to be a prevalent aspect of the digital advertising landscape. These visual advertisements, typically displayed at the side of web pages, aim to grab user attention and highlight products or services. While their simplicity can be deceiving, banner ads employ a spectrum of techniques to engage viewers. From eye-catching images to